The brand identity and packaging for Normal Estate are conceived to reflect understated luxury, focusing on fine materials and sophisticated print finishes. The packaging design is intentionally layered, creating an unboxing journey that builds anticipation before revealing the fragrance bottle itself, aligning with the brand's ethos of discovery and personal exploration.

Normal Estate seeks to establish itself as a key player in the local and international fragrance market by providing an enriching experience that transcends the conventional. The brand’s mission is rooted in normalizing self-care and celebrating the unique identities of its customers. Through its thoughtful product line and engaging brand story, Normal Estate aims to connect deeply with its audience, inviting them to explore and embrace their personal scent journey.